Digital Badge Design
About the project
Date:
30 Jan 2023
Client:
Colgate Palmolive
Services:
Project Details
Objective: To design visually consistent, on-brand digital badges that reflect Colgate-Palmolive’s identity and provide employees with a meaningful recognition tool for their learning achievements.
Key Features:
Clean, professional design aligned with Colgate-Palmolive’s brand guidelines.
Adaptable for multiple training programs and learning tracks.
Fully integrated with Credly, allowing employees to showcase verified achievements on LinkedIn and other professional platforms.
Reinforces the company’s investment in employee growth and development.
We had excellent Instructional Designers and deeply talented Learning Developers but Ankit Shah were the first to bring the art to the science of our work. Our work became distinctive and recognizable largely because of your effort. Specifically The Brandbook (BOTH versions) helped us to standardize our look and feel, you were the first to bring cartoon animation inside our custom designs and again recently you led the way in developing videos using Gen AI. We wish you ALL that is good on the next part of your career journey. Thank you Ankit for the Graphic Design artistry you brought to our Global Learning team.
Vigla Clarke-Allison
VP - Global Learning & Development
Things I Did:
Designed digital badges from scratch, ensuring alignment with Colgate-Palmolive’s brand identity.
Collaborated with the Learning & Development team to understand course structures and certification pathways.
Developed a consistent badge template system for scalability across various training programs.
Ensured badges met Credly’s technical standards for digital credentials.
Supported the overall employee learning journey by linking recognition to motivation.
How It Helps the Business:
Boosts employee motivation: Learners feel recognized and valued for completing training.
Strengthens employer brand: Employees share verified badges on platforms like LinkedIn, improving visibility and reinforcing Colgate-Palmolive’s commitment to development.
Ensures scalability: The badge system works across multiple programs, saving time and design effort for future courses.
Enhances learning culture: Encourages continuous professional development across the organization.
Builds credibility: Using Credly provides an industry-standard credentialing system trusted worldwide.





